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On December 11, 2023, Apple unveiled a redesigned Apple TV app that aims to enhance the viewing experience for users. The new interface allows for easier browsing and watching of Apple Original series and films, live sports, popular movies, and more on various Apple devices, smart TVs, streaming sticks, gaming consoles, and other platforms.
The redesigned app features a new sidebar navigation that provides quick access to Apple TV+, MLS Season Pass, the Store, and shortcuts to popular channels and apps such as Disney+ and Paramount+. This streamlined interface is designed to bring content to the forefront and ensure that users have easy access to their favorite shows, movies, and sports.
The updated Home section provides a unified guide for all the content that users love, including the ability to browse subscribed channels and connected apps in depth. Additionally, the new sidebar will feature profiles on living room devices, allowing households to switch between users for personalized content recommendations and an improved experience in Up Next.
Furthermore, the updated Store tab unifies movies and TV shows into one offering, making it easier for users to access and enjoy everything available to buy or rent. Additionally, the iTunes Store app on iPhone and iPad, as well as the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD, will now redirect users to the Apple TV app, where they can find their existing purchases and enjoy all their favorite content in one place.
For press inquiries, individuals can contact Sam Citron at citron@apple.com or reach out to the Apple Media Helpline at media.help@apple.com.
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