May 28, 2024


Apple has revealed the new MacBook Pro, which features the powerful M3 family of chips. The 14-inch MacBook Pro with M3 starts at $1,599 and is available in a sleek space black finish. The lineup also includes 14- and 16-inch models with M3 Pro and M3 Max chips.

The M3 family of chips is built using the industry-leading 3-nanometer technology, making them the first chips for a personal computer to utilize this advanced technology. They offer a faster and more efficient next-generation GPU, which brings significant improvements to graphics architecture. The GPU features a breakthrough technology called Dynamic Caching, which optimizes memory usage for each task, resulting in improved GPU utilization and performance.

The 14-inch MacBook Pro with M3 is perfect for everyday tasks and offers exceptional sustained performance in professional applications and games. It is ideal for students, creatives, and entrepreneurs. The 14- and 16-inch MacBook Pro with M3 Pro provide even greater performance and unified memory support, making them suitable for coders, creatives, and researchers. The M3 Max models offer unparalleled performance and capabilities for demanding workflows, such as machine learning programming, 3D artistry, and video editing.

All MacBook Pro models feature a brilliant Liquid Retina XDR display, a built-in 1080p camera, a six-speaker sound system, and a wide array of connectivity options. With up to 22 hours of battery life, the MacBook Pro lineup offers exceptional portability and performance whether plugged in or on battery.

Customers can order the new MacBook Pro starting today, with availability beginning on November 7. According to John Ternus, Apple’s senior vice president of Hardware Engineering, the new MacBook Pro with M3 chips empowers users to do their best work and represents a game-changing experience for those upgrading from an Intel-based MacBook Pro.

In terms of performance, the 14-inch MacBook Pro with M3 is up to 60 percent faster than the 13-inch MacBook Pro with M1. It delivers significant improvements in render performance, code compilation, and spreadsheet performance compared to previous models. The 14- and 16-inch MacBook Pro with M3 Pro offer even greater performance, supporting more unified memory, and delivering faster filter and function performance.

The 14-inch and 16-inch MacBook Pro with M3 Max provide unrivaled performance, with speeds up to 2.5x faster than the 16-inch MacBook Pro with M1 Max. They also support up to 128GB of unified memory, allowing creators to work on large and complex projects.

The new MacBook Pro models with M3 Pro and M3 Max are available in a stunning space black finish, which reduces fingerprints. They are also available in silver, and the 14-inch MacBook Pro with M3 comes in silver and space gray.

Overall, the new MacBook Pro with the M3 family of chips offers significant performance improvements, stunning displays, and impressive battery life. It is a game-changer for users and represents a major upgrade for those still using Intel-based Macs. With the power efficiency of Apple silicon, users will experience exceptional performance without the need for excessive cooling, and the Liquid Retina XDR display provides an immersive and vibrant viewing experience. macOS Sonoma brings a rich set of features to the Mac, making it an excellent choice for both work and play.


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