May 28, 2024


Apple has opened its 100th retail location in the Asia-Pacific region in the bustling university neighborhood of Hongdae in Seoul, South Korea. The new store boasts sustainable design elements and offers special Today at Apple sessions, along with the latest Apple products, such as the 15-inch MacBook Air and Mac Studio. Customers can explore and shop Appleā€™s lineup of products and receive support from dedicated team members. Additionally, free Today at Apple sessions are available, including a limited-time Pop-Up Studio featuring hip-hop artist Beenzino, allowing students, families, and the local community to create their own vision boards using Freeform on iPad. Press contacts for media inquiries are Brian Bumbery, Pia Fontes, Neema Mungai, and the Apple Media Helpline.


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